The Ask

Create a modern website for a new Electrical business PowerTech. PowerTech was moving on from a franchised business to their own business. The goals of the website was user-friendly, fast loading, and prominent calls to action to generate new leads. We made it easy to track any future marketing campaigns with a full setup of Google analytics to track calls, lead forms and visitors to the site. PowerTech needed to update current clients of the change in the company and let them know the new name, contact details plus show them the new branding.

Website design

Website development


Email campaign

Our Approach

As this is a very competitive market, lots of research was completed before the website design and content was created. Once we had done an in-depth competitor analysis we knew what we had to do for PowerTech to standout from the competition and be ready for future SEO and Google ads campaigns. This was a very collaborative approach with the team at PowerTech.

Once the website was complete we cleaned up the client database and designed the email campaign to notify current clients of the change.


PowerTech has received all 5 stars from recent reviews. When launching a new business customer service is vitaly important and PowerTech have been nothing but true professionals serving their new clients.


The PowerTech website loads in 1.7 seconds with over 1000 visits already in the first 2 months. The email campaign generated 896 opens at a 23% open rate. The owner of PowerTech mention most clients he spoke to said they had seen it and it looks great.