Changing the Game
Logo Design, Branding, Content + production, Commerce, Media, Campaigns & Social
Above Digital was tasked to create the branding for a new luxury product line in the automative industry.mrt.com.au
Social Media Campaigns
Google Ad Campaigns
MRT has always been recognised for its functional value, for this project we needed to create a new symbolic value for the brand that would allow for a distinct differentiation between the new luxury line whilst maintaining the overall merit of the existing brand, if not elevating it in the process. We did this by emphasising a feel of advanced technology using CAD renders and motion graphics. For the logo, we went with a sleek platinum feel and finish, distinctly different from the green we use in all other MRT brandings.
Our client loved the new luxury product line and the consumers' feedback has been overwhelming. We have been tasked with creating the launch of all of the products within the new line, below you can see the start of the campaigns we are working on.