The Ask

Above digital was referred to BJF Joinery by one of our long term clients. BJF Joinery wanted to make an impact in a very competitive space on the Gold Coast. We started with a new website and then set about generating traffic to the website via SEO and PPC.

UX Design





Our Approach

As this is a very competitive market, lots of research was completed before the website design process began. Once we had done an in-depth competitor analysis we knew what we had to do for BJF to rank organically above the competition and get that number position for Google Ads.


BJF Joinery and BJ Millar Constructions collaboration, wins (HIA) ‘Home of the Year’. Winning ‘Home of the Year’ is extremely valued and sought after in the industry as it’s direct recognition by the (HIA) judges who are a highly experienced team of building experts.


Combined with a user optimised site the PPC campaign generated leads within the first month. While the PPC campaign was generating leads straight away the SEO campaign was growing the rankings of high volume keywords, leading to organic traffic increasing within the first two months. BJF is now ranked number 1 for multiple keywords and is on page 1 one of search results for multiple keywords.