- Generate leads
- Increase brand awareness
- Analyse competitors
- Increase sales
- Performance-oriented paid social
- Digital geeks with 10+ years’ experience
Increase Brand awareness with LinkedIn Ads
LinkedIn’s advertising features are amazing for building brand awareness. Not many people enjoy scrolling down their feed to see endless posts about irrelevant topics, but LinkedIn allows you the opportunity to get your message in front of those who matter- professionals and business owners alike!
LinkedIn offers a variety of tools to help you grow your business. Whether it’s generating high quality leads, promoting content or building brand authority, there are many ways that LinkedIn can be used for B2B marketing campaigns.
Reach Your Audience
LinkedIn’s algorithm favours personal connections and facilitates networking, so every post in a member’s feed is highly relevant to them. This means that it provides advertisers with an excellent opportunity for reaching out to potential customers because of the high level of engagement on its platform.
LinkedIn advertising offers access to over 600 million professional members:
- 90 Million Senior-Level Influencers
- 63 Million Decision-Makers
- 17 Million Opinion Leaders
- 10 Million C-Suite Executives
- 6 Million IT Decision-Makers
- 3 Million MBA Graduates
LinkedIn’s active membership makes it easy to reach your target audience. Because members willingly contribute and continuously update their professional profiles, ad targeting is far superior to other social media platforms like Facebook which relies on users’ personal data that may be outdated or inaccurate. You can use the data points for targeting:
- Company: Company connections, industry, size, name, and followers.
- Demographics. Member age and gender.
- Education: Fields of study, member schools, and degrees.
- Job Experience: Job function, seniority, title, member skills, and years of experience.
- Interests: Group membership and shared interests.
LinkedIn Ad Types
Reach a highly engaged audience in the LinkedIn news feed.
Sponsored Content ad formats deliver native ads to the LinkedIn feed of members in your target audience. They can be displayed to LinkedIn members across desktop, tablet, and mobile devices. Sponsored Content ad formats include:
- Single image ads
- Carousel ads
- Video ads
- Single job ads
- Event ads
Engage your audience in LinkedIn Messaging, where professional conversations happen. Send direct, one-on-one messages to your audience’s LinkedIn Messaging, where they increasingly spend most of their time — and when they’re most engaged and in the right mindset.
Sponsored Messaging includes message ads and conversation ads.
Message Ads allow you to send direct messages to your audience to spark immediate action.
Conversation ads all you to start quality conversations with professional through a choose-yourown-path experience.
Discovering what your customers care about
To know what drives your customers, you must know them on a personal level. We look behind your audience’s demographics, seeking insight into the lifestyle, attitudes, and interests of your customer. We use social listening tools to see what people are saying – about your brand, competitors, industry, and business-related topics – generating data for actionable strategies.
We also identify the platforms competitors use effectively, how they interact with followers, and what content gets people talking and sharing.
Choosing the right channels for your brand
Every social platform offers different advantages. Our research ensures your business is on the right platforms, and creating the right content for each channel.
Our social media specialists, can help your business choose the best platforms for your social media ad management services. Helping your company focus on the most useful networks for your company can result in a bigger return and better results.
Amplifying strategic impact
Just as data helps pinpoint your audience, it helps to maximise your ROI on social. When it’s time to boost your social efforts, our paid media team launches ads with precise audience targeting.
We continue to monitor audience and creative performance, optimising ad spend to ensure your social media marketing dollars are used with maximum efficiency.
Crunching the numbers
Ongoing monitoring of social ads gives us a big-picture view, but we’re at our best digging deep into a campaign’s KPIs to measure them against a campaign’s goals.
Reporting helps us determine ways to improve targeting, create more brand advocates, and increase your company’s share of voice across each channel. We report to you in detail, usually on monthly basis.
Are you a good fit for our LinkedIn advertising service?
You enjoy a collaborative approach to working with agencies.
You are responsive and available for quick approvals.
You are willing to invest and scale your strategy as needed.
You're open to testing new strategies and content types.
You have clear, realistic goals or you're willing to work collaboratively to discover and define them.
We discuss the project objective and scope
We send you a detailed proposal
You accept the proposal and make initial payment
We begin our research
Channel planning and strategy
Creative and copy approvals sent to you for approval
May we help you?
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