MRT
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Branding, Content + production, Commerce, Media, Campaigns & Social
The Ask
Above Digital was tasked to transform an existing brand into a nation-wide industry recognised name.
mrt.com.auServices
Brand Strategy
Brand Design
Brand Identity
UX Design
Development
Content Production
Content Strategy
Copywriting
Go-to-market Strategy
Website Design
User Experience
Website Development
Social Media Campaigns
Google Ad Campaigns
Print Marketing and Merchandise
Our Approach
We began with a heavy focus on user behaviour monitoring for this client, utilising click-tracing and heat map technology allowed us to study exactly how consumers interacted with the website. We then designed an enhanced user-journey based on our learning. The strategy we used was omni-channel and included Google Ads, SEO and a a unique user-generated content approach.
Results
Organic traffic is up 600% since we began work and every keyword we have in this clients SEO strategy is in position 1,2 or 3 on Google. Within 72 hours of the new website going live we increased average session duration by 142% and within 12 months we were able to grow their social media following to over 20,000. The client has been able to roll out two more stores and is expanding at a rapid pace.
Get in touch
hello@abovedigital.coCONTACTS