The Ask

Fraser Lawyers needed to overhaul its website design and SEO strategy to attract more business. The old site generated some traffic and leads, but it lacked flair, clear visuals and an easy navigation path. We reworked the site’s navigation, design and SEO strategy to increase usability and convert more visitors into clients.





Our Approach

Redesign the site’s navigation and visuals and develop a comprehensive content program to address SEO. We rebuilt the site completely, which impacted the load time significantly. The focus was heavily on local SEO and making sure Fraser Lawyers was ranked number 1 on Google maps. We made it easy for clients to submit their details and see if they are eligible for compensation.


Fraser Lawyers has been featured many times in the Gold Coast Bulletin. In 2020 Fraser Lawyers was featured in the top court cases on the Gold Coast and been behind their clients every step of the way.


7 Keywords ranked in the top 3 of Google search results. Decreased bounced rate by 30%. Ranking number 1 in Google maps results for multiple keywords. The new website has increased traffic as well as both the quantity and the quality of leads.