The Ask

Above Digital was tasked with introducing a new disruptive fitness product company into the rapidly expanding blood flow restriction marketplace. We were asked to create the website design, development  and launch strategy/execution.




Go-to-market Strategy

Our Approach

In just 2 short months, we built this website from the ground up - from the site design, site development, integrations, analytics and Geo targeting. With the focus on educating the user and highlighting the outstanding benefits of this product. 


Since launch, AirBands has received great acclaim on its first to market wireless BFR product. With sporting teams around the world being early adopters of AirBands.