A successful SEO strategy is about building a company’s online presence and growing your organic traffic. Above Digital’s first step will be to audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve your rankings.

This step is to determine how your website is currently ranked. We will do this by searching keywords that are associated with your business and finding out how your website stacks up against your competition.

With our Keyword Research tools we can comb through our extensive keyword database and find the perfect target keywords that your website should go after.

For your website to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images.

Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking. The different factors that we will be looking at are content to make sure that your content is relevant and utilises keywords without being duplicated on multiple pages, keywords, and HTML markup to make sure that your source
code is relevant to crawlers.

Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more visitors to your site.

This process helps by uncovering SEO opportunities you may not have seen otherwise.

Competitor analysis helps successfully answer questions like:

Who are my actual SEO competitors?
What keywords should I target?
What topics should I cover?
Where can I find links?
What do I need to beat the competition?

Crunching the numbers.

Finally, we implement our strategy and measure the return on investment for you, with detailed analytics. This will show your ranking increases over time and the increased organic traffic.
Ongoing monitoring of your SEO campaign gives us a big-picture view.

We report to you in detail, usually on monthly basis.

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