ELEVATE YOUR BRAND
Display Advertising
Google’s newest update to their display advertising platform will change the game! With more accurate targeting and less saturated ads, you’ll have a better chance of being seen by potential customers.
- Generate leads
- Increase brand awareness
- Analyse competitors
- Increase sales
- Performance-oriented paid social
- Digital geeks with 10+ years’ experience
Benefits
Massive Scale
With significant global coverage your message will reach more of your target audience, in more places, more often. The Google Display Network comprises both hundreds of large sites and hundreds of thousands of niche sites.
Measurable Performance
With detailed metrics, measuring tools, advanced analytics, responsive ad formats and intuitive intelligence, Google Display Marketing is a complex product offering capability to transform businesses if set up, monitored and ran correctly.
Contextual Engine
Google’s ability to harness the power of a best-in class contextual engine, means that your ad will be placed against relevant content.
Actionable Insights
The Placement Performance Report, Conversion Optimiser and Conversion Tracking tools are our best friend when it comes to campaign management. These three provide complete transparency into what’s working so that we can make smart decisions on how best optimise future campaigns for your success!
What is included?
We will make your business shine. From the ground up, we set up and prepare a Google display Campaign to promote you without any work on your end! Just let us know what objectives or goals are most important for this project – then watch as they become ours too in no time at all with our killer campaigns right behind them every step of way.
Our Google Display campaign services include :
- Account Setup
- Creative Design
- Audience Targeting
- Campaign reporting based on KPIs
- Dedicated Account Manager
Targeting options
Remarketing
Remarketing is the process of tracking people who have previously visited your site or taken a specific action on it, and follow them with ads placed across various other sites.
Placement Targeting
Choose the website where you want to show. The only targeting method that gives you granular control over exactly where your ads are being shown on the Google Display Network.
Contextual targeting
Use the keywords related to your products/services.
Topic Targeting
Your ads will only display on pages about the topics you have selected.
Search partners
The Ads Inventory Network is a group of websites commonly referred to as Google Search Partners. These sites are essential for helping you grow your reach and drive engagement!
The household names your ad could be displayed on include Ebay, Gumtree, NY Times and Washington Post. With Google search Partners we can narrow down the targeting of our ads for highly relevant audience platforms that promote brand awareness!
Our Approach
- Business analysis
- Campaign strategy
- KPI and goals established
- Keyword research
- Competitor research
- Ad writing
- Tracking codes and tag manager setup
- Account creation
- Remarketing audience setup
- Live Dashboard setup
- Display campaign setup
- Placement selection
- Build ad creatives
- Ad optimisation
- ROI optimisation
- Location and demographic optimisation
- New keyword opportunities
- Negative keywords
- Test variations
- Change underperforming creatives
- Stabilise ROAS and scale ad spend
- Keyword level budget optimisation to decrease cost per sale
- Scale revenue
- Ad variations
- CPA optimisation
- Bing Ads Expansion Research
- Overall account audit & recommendations
- Competitor landscape analysis (auction insights)
- Annual reporting
- Review business growth, KPIs and insights
Are you a good fit for our remarketing service?
You enjoy a collaborative approach to working with agencies.
You are responsive and available for quick approvals.
You are willing to invest and scale your strategy as needed.
You're open to testing new strategies and content types.
You have clear, realistic goals or you're willing to work collaboratively to discover and define them.
Process
We discuss the project objective and scope
We send you a detailed proposal
You accept the proposal and make initial payment
We begin our research, audits and strategy development
Campaign creation
Campaign launch
Analytics and reporting
May we help you?
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