Introduction:

Google My Business (GMB) is a powerful tool for businesses looking to improve their online presence and attract more customers. By showcasing products on the GMB profile, businesses can provide potential customers with more information about their offerings and increase their visibility in local search results. In this blog post, we’ll provide a step-by-step guide on how to set up product listings on GMB and optimise the GMB profile with products.

Setting up product listings on GMB:

Adding products to the product catalogue: To add a product to the GMB product catalogue, go to the “Products” tab on the GMB dashboard and click “Add Product”. You’ll need to provide the product name, description, price, and category. You can also add photos of the product to showcase it to potential customers.

Creating product collections: To create a collection of related products, go to the “Products” tab on the GMB dashboard and click “Create Collection”. You can choose to create a collection based on category, season, or promotion, for example.

Managing product inventory: To manage product inventory, go to the “Products” tab on the GMB dashboard and click on the product you want to manage. You can mark a product as out of stock or discontinued, or adjust the inventory levels as needed.

Optimising GMB profile with products:

Adding product descriptions and images: To add a product description and images, go to the “Products” tab on the GMB dashboard and click on the product you want to edit. Then, add a detailed description of the product and upload high-quality photos to showcase it to potential customers.

Highlighting popular products: To feature popular products on the GMB profile, go to the “Products” tab on the GMB dashboard and select “Highlight”. This will add the product to the “Products” section of the GMB profile, making it more visible to potential customers.

Encouraging customer reviews:

To encourage customers to leave reviews on the GMB profile, provide excellent customer service and follow up with customers after their purchase. You can also include a call-to-action in your product descriptions asking customers to leave a review.

Benefits of optimising GMB profile with products:

Improved local SEO:

Optimising the GMB profile with products can help businesses rank higher in local search results, leading to more website traffic and sales. By providing detailed product information and images, businesses can also increase the likelihood of potential customers clicking through to their website.

Increased online visibility:

Showcasing products on the GMB profile can increase a business’s online visibility and attract more potential customers. By featuring popular products and creating collections of related products, businesses can showcase their offerings and make it easier for potential customers to find what they’re looking for.

Enhanced customer experience:

Providing detailed product information, high-quality images, and customer reviews can improve the customer experience and increase customer satisfaction. By highlighting popular products and creating collections of related products, businesses can also make it easier for customers to find what they’re looking for and make informed purchasing decisions.

Conclusion:

Optimising the GMB profile with products is an effective way for businesses to improve their online presence and attract more customers. By following the steps outlined in this guide, businesses can set up product listings on GMB, optimise their GMB profile with products, and reap the benefits of improved local SEO, increased online visibility, and enhanced customer experience. So don’t wait, start optimising your GMB profile with products today!