At Above Digital (abovedigital.co), we’ve seen first-hand how the right marketing tools can revolutionise a brand’s approach to customer engagement and growth. Klaviyo has emerged as a leader in marketing automation, empowering brands to harness their data and create personalised customer experiences across email, SMS, and more.

Here’s how industry leaders are leveraging Klaviyo to achieve incredible results.

Daily Harvest: Seamless Segmentation for Better Engagement

Category: Food & Beverage
Platform: Shopify
Learn More: Daily Harvest

Daily Harvest, known for their delicious, sustainable meals, needed to simplify their tech stack. By switching to Klaviyo, they consolidated email, SMS, push notifications, and reviews into one platform. This enabled them to create 67 unique customer segments, saving time and driving more personalised engagement.

DKNY: Personalising Welcome Flows by Channel

Category: Apparel & Accessories
Platform: Shopify Plus
Learn More: DKNY

Fashion icon DKNY transformed its email marketing with Klaviyo. By integrating sign-ups from online and in-store channels, DKNY created tailored welcome flows that offer unique incentives, boosting customer retention and revenue.

Ruffwear: RFM Segmentation for Retention

Category: Outdoor Gear
Platform: Shopify Plus
Learn More: Ruffwear

Ruffwear used Klaviyo’s RFM segmentation (recency, frequency, and monetary) to focus retention efforts on disengaged customers. By sending personalised re-engagement flows, they enhanced retention and drove incremental revenue growth.

Beekman 1802: Black Friday Revenue Surge

Category: Health & Beauty
Platform: Shopify Plus
Learn More: Beekman 1802

Beekman 1802 maximised their Black Friday campaign with Klaviyo’s segmentation capabilities, tailoring messaging for different audience groups. The result? A 74% year-over-year increase in email-driven revenue during Black Friday.

Huda Beauty: Refreshing Email Marketing for Growth

Category: Health & Beauty
Platform: Salesforce Commerce Cloud
Learn More: Huda Beauty

Huda Beauty overhauled their email marketing strategy using Klaviyo’s A/B testing. With a focus on storytelling, user-generated content, and education, they achieved a remarkable 2x growth in revenue attributed to Klaviyo.

Jenni Kayne: Luxury Branding Through Personalisation

Category: Home & Garden
Platform: Shopify Plus
Learn More: Jenni Kayne

Jenni Kayne shifted from a high-volume email approach to personalised campaigns using Klaviyo. By tailoring content to specific interests, they reduced send frequency while increasing click rates and revenue.

Marine Layer: Consolidating Data for a Cohesive Experience

Category: Apparel & Accessories
Platform: Shopify Plus
Learn More: Marine Layer

Marine Layer unified their customer data on Klaviyo, creating seamless marketing flows for in-store and online customers. This strategy enhanced their omnichannel experience and led to significant year-over-year growth in revenue.

Popflex: Multi-Channel Holiday Success

Category: Apparel & Accessories
Platform: Shopify Plus
Learn More: Popflex

Popflex integrated SMS into their Klaviyo-powered automation flows for holiday campaigns, achieving a record-breaking holiday season. By targeting browse, cart, and checkout abandonment, they significantly boosted revenue.

Laura Geller: High-Volume SMS Marketing That Works

Category: Health & Beauty
Platform: Shopify
Learn More: Laura Geller

Laura Geller consolidated their email and SMS marketing in Klaviyo, increasing SMS send volume and testing various campaign strategies. This resulted in impressive growth in both SMS engagement and revenue.

Tata Harper: AI-Powered Form Optimisation

Category: Health & Beauty
Platform: Shopify Plus
Learn More: Tata Harper

Tata Harper used Klaviyo AI to optimise their sign-up forms, testing multiple variations for desktop and mobile. This led to a 65% increase in submissions and streamlined their customer acquisition efforts.

Made In: Unified Marketing Platforms for Cohesion

Category: Home & Garden
Platform: Shopify Plus
Learn More: Made In

Made In consolidated their email, SMS, and reviews under Klaviyo, allowing them to collect segmentation data and personalise messaging. This strategic move increased their average order value by 26%.

Why Klaviyo?

With over 300 integrations, Klaviyo empowers brands to capture, analyse, and use first-party data to drive meaningful customer engagement. At Above Digital, we highly recommend Klaviyo for businesses ready to elevate their marketing strategies, just like the industry leaders mentioned above.

Let’s work together to transform your marketing strategy with Klaviyo. Contact Above Digital today to get started!