- Increase organic traffic
- Increase brand awareness
- Better conversion rates
- Higher quality leads
- Audience retention
- Improve audience trust
Content Strategy
The heart of the company is strategy, and content strategy helps to uncover how we can achieve our goals.
Content Strategy strives for a clear understanding of what drives each piece in order to set up an effective framework that will help us move forward with business objectives.
Our process begins with meeting up and getting an understanding of your business, brand, industry and audience objectives. We then uncover their path to purchase by using our expertise in content strategy. After that we develop a plan for the optimal user experience based on what they go through – finding useful information about products or services seamlessly integrated into blog posts the user never has to leave the site.
Blog Copywriting
Quality is the key to today’s content marketing. We deliver search-optimised blogs that tell stories, increase website visibility and keep readers informed.
We have a team of highly-skilled writers that uncover searcher intent and collaborate with your business experts to scope out the topics you need content for. From there, we formulate an engaging campaign centred on your core themes and marketing goals while taking into account who will be reading it as well.
Our Search Performance Briefs are a roadmap you can rely on for your blog posts. Our consultants create these data-driven briefs to answer all the questions that readers will ask and thoroughly address points search engines care about.
We provide the perfect piece of information at exactly the moment someone needs it.
Website Copywriting
We don’t just produce creative, high-quality copy! We ensure every piece of content is optimised toimprove your search engine ranking and support your business goals. Why? Because digital marketing has changed the game for everyone – we know that if you’re not using SEO tools, then you might as well be invisible on the internet these days.
Writing for websites is an art–one complicated by the needs for SEO considerations as well as making sure information is in key word density form so people looking will find what they’re looking within seconds instead of hours scrolling down page after page trying to find something relevant related directly to their problem/need whatever it may be at hand.
Copywriting is more than just text. It’s your voice, and it can be enhanced with the help of Above Digital Copywriters to make sure that you get what you want from every word used in a contextually appropriate way for SEO or website purposes.
Our Approach
Prior to undertaking your copywriting project, we will take the time to get to know you and your business objectives. We’ll also spend some time getting familiar with what’s happening in the industry so that our content meshes seamlessly into their lives. Once completed, our team will have a greater understanding of who they are targeting as well as how different audiences may perceive them based on tone and voice utilised throughout all communication channels including email marketing campaigns, social media posts or blog articles.
Our writers start from scratch writing unique copy for your business which is on-brand, resonates with your market and communicates all the key info. This website copy will also be written in a way that it subtly builds keyword density for SEO purposes so we can get found by more people like yourself who are looking to buy our services. Once content has been prepared, its provided back to you where you can review and submit any feedback or changes.
We take pride in providing you with the best copy possible. You will have two versions of your document available to use after we finalise them based on what feedback you provide us. One version is a clean copy, and another showing where changes were made by our team during editing process for proofreading purposes only. If this project includes web development as well, we’ll also send over copies of these documents to our assigned developer so they’ll be able get started right away!
Are you a good fit for our copywriting service?
You enjoy a collaborative approach to working with agencies.
You are responsive and available for quick approvals.
You are willing to invest and scale your strategy as needed.
You're open to testing new strategies and content types.
You have clear, realistic goals or you're willing to work collaboratively to discover and define them.
Process
We discuss the project objective and scope
We send you a detailed proposal
You accept the proposal and make an initial payment
We begin our research, audits and strategy development.
Audience Targeting
Content Creation
Feedback and changes if necessary
Content Live
May we help you?
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