Dynamic Remarketing: How to Automatically Show the Right Products to the Right Audience

Imagine this — someone visits your website, browses a few products, adds one to their cart, and leaves.

A few hours later, they see an ad on YouTube featuring that exact product, with pricing and availability displayed.

That’s not luck.
That’s Dynamic Remarketing — one of the most powerful (and profitable) features inside Google Ads.

If you’re already running standard remarketing campaigns, dynamic remarketing takes your strategy to the next level — automating personalised ad delivery at scale.

Let’s break down exactly how it works, how to set it up, and how you can use it to boost conversions, lower ad costs, and bring your customers back automatically.

Key Takeaways

• Dynamic Remarketing shows personalised ads featuring the exact products or services people viewed on your site.

• You’ll need a product or service feed, a remarketing tag, and a Google Ads campaign connected to that data.

• This approach dramatically improves CTR and conversion rates by aligning ad content with user intent.

• Dynamic remarketing works across Google’s Display Network, YouTube, Gmail, and Discovery campaigns.

• Combining it with smart bidding and automation gives you maximum performance with minimal manual effort.

1. What Dynamic Remarketing Actually Does

Standard remarketing shows generic ads to people who visited your site.
Dynamic Remarketing goes further — showing customised ads that include products or services users previously interacted with.

Here’s a simple example:

Let’s say you run an online furniture store.
A visitor browses “oak dining tables” on your site.

A few hours later, they’re scrolling a news website — and see an ad with that same table, complete with an image, price, and a “Buy Now” button.

That’s Dynamic Remarketing in action.

It’s powered by Google’s ability to match user data from your product feed with behavioural data collected by the Google Ads tag on your site.

According to Google Ads data, businesses using dynamic remarketing see conversion rate lifts of 20–50% compared to static campaigns.

2. Why Dynamic Remarketing Outperforms Standard Campaigns

Let’s be honest — static remarketing is good. But personalised ads are better.

Dynamic remarketing converts better because:

• Relevance drives attention. People are far more likely to click an ad showing something they actually viewed.

• It automates creative at scale. You don’t need to design new ads for every product.

• It works across multiple Google channels. Display, YouTube, Gmail, and Discovery campaigns can all use dynamic remarketing assets.

Combine that with smart bidding and responsive ad formats, and you’ve got one of the most efficient ROI engines in digital marketing.

For businesses using both retargeting and remarketing, dynamic campaigns are the glue that brings it all together — closing the loop between intent and conversion.

If you haven’t already, read our guide on Remarketing vs. Retargeting: What’s the Difference (and Which Works Better in 2025) to understand how these strategies fit.

3. How to Set Up Dynamic Remarketing in Google Ads

Here’s a step-by-step guide to setting it up properly:

Step 1: Add the Google Ads Remarketing Tag

Install the Google Ads remarketing tag across your site.
This tag tracks user behaviour and links it to your ad account.

If you’re already running standard remarketing campaigns, you likely have this set up. Just make sure it includes custom parameters for dynamic data (like product IDs or page types).

Step 2: Upload Your Product or Service Feed

Next, you’ll need a feed — a structured list of products or services, including details like name, price, and image URL.

• E-commerce stores: Connect your Google Merchant Center account.

• Service-based businesses: Create a manual feed and upload it to your Google Ads account.

Step 3: Create a Dynamic Remarketing Campaign

In your Google Ads dashboard:

• Click + New Campaign → Sales or Leads.

• Choose Display or Discovery as your campaign type.

• Under “Dynamic Ads,” enable Use a data feed for personalised ads.

• Select your uploaded feed and define your targeting settings.

Step 4: Build Responsive Ads

Use Responsive Display Ads to let Google automatically test combinations of headlines, images, and calls-to-action.
Google’s AI will learn which creative performs best for each audience segment.

Step 5: Launch and Optimise

Once live, monitor performance through:

• Conversions and CTR in Google Ads.

• Audience insights in Google Analytics.

• Bid adjustments based on high-performing segments.

Pro tip: combine dynamic remarketing with Performance Max campaigns to reach users across all Google channels automatically.

4. Dynamic Remarketing Best Practices

To make sure your campaigns perform at their best, keep these tips in mind:

• Use high-quality product images. Blurry visuals kill conversions.

• Optimise your feed. Keep product titles, descriptions, and prices up to date.

• Segment your audiences. Target cart abandoners differently from first-time visitors.

• Test your creative. Even dynamic ads benefit from strong copy and clear CTAs.

• Exclude converters. Don’t waste budget showing ads to people who already purchased.

For extra guidance, our detailed tutorial on How to Create Remarketing Lists in Google Ads explains how to segment audiences effectively before launching dynamic campaigns.

5. Why Dynamic Remarketing Is the Future of Paid Advertising

In 2025, the line between automation and personalisation will continue to blur.

Dynamic remarketing hits that sweet spot — automated precision with human relevance.

It leverages Google’s AI and your first-party data to deliver the right message, to the right person, at the right time — without you lifting a finger.

Combine that with an effective Google Ads Strategy for 2025 and a strong SEO foundation from Above Digital, and you’ll have a digital engine that attracts, engages, and converts on autopilot.

The Bottom Line

Dynamic remarketing isn’t just about showing ads — it’s about showing the right ads.

By combining product feeds, audience data, and AI-driven automation, you can turn lost clicks into conversions and casual browsers into loyal customers.

If you’re serious about scaling your online sales in 2025, now’s the time to embrace dynamic remarketing and let Google’s automation work for you.

Want help setting it up?
Talk to the team at Above Digital — we’ll help you build a data-driven remarketing strategy that consistently delivers results.